Overlays X Silver Bullet

Overlays X Silver Bullet is a hybrid design and storytelling project that merges product innovation with brand expression. The Silver Bullet Soft Shell, a modular EDC organizer, was brought to life through a minimalist, purpose-driven website experience. The digital platform not only showcases the product but also narrates its design story, use cases, and lifestyle fit-for-positioning it as a functional fashion-tech accessory.

As the Product and Brand Designer, I:

• Conceptualized and developed the Silver Bullet Soft Shell, using CLO 3D for garment simulation and KeyShot for photorealistic rendering.

• Designed the entire UI/UX of the Overlays X Silver Bullet website using Figma, focusing on a seamless user journey and visual storytelling.

• Developed a comprehensive design system that encapsulated the brand's essence, including color palettes, typography, and imagery.

• Created high-fidelity prototypes and conducted user testing to gather feedback and iterate on designs.

• Led the production of marketing materials, including social media graphics and promotional videos, to support the product launch.